Privacy Policy

This privacy policy (the “Privacy Policy”) is effective June 29, 2026.

Selfist, LLC dba Plain Speak (“Company,” “us,” “we,” or “our”) operates the http://www.weareplainspeak.com website and any of its subpages (the “Site”).

This page informs you of our policies regarding the collection, use, and disclosure of Personal Information (as defined below) when you use our Site and the services we offer through the Site (collectively, the “Services”).

By using the Services, you agree to the collection and use of your Personal Information in accordance with this Privacy Policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy which are not otherwise defined in this Privacy Policy will have the same meaning as in our Terms & Conditions, accessible HERE. 

IF YOU DO NOT AGREE TO THE TERMS OF THIS PRIVACY POLICY AND OUR TERMS AND CONDITIONS, YOU MAY NOT ACCESS OR OTHERWISE USE OUR SITE OR SERVICES.

  1. What Personal Information We Collect. Company may collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with you (“Personal Information”). The Personal Information we may collect from you include without limitation:

    • Identifiers – For example, your first and last name, alias, account name, online identifier, Internet Protocol Address, social media account name, email address, postal address, phone number, birthdate, or other similar identifiers. Our web servers may automatically collect unique identifiers that can be used to recognize you or your device, such as your domain name, pages vised, date/time visited, referring URL, browser type and capabilities, search terms used, cookies, beacons, pixel tags, or other network traffic data.

    • Characteristics of Protected Classifications Under California or U.S. Law – For example, your age, gender, marital status, and pro-noun preference.

    • Payment Data – For example, your credit card information, billing address, or any financial information you provide in connection to your use of our Services and purchase of our products.

    • Commercial Information - For example, our products and subscription plan you purchased, obtained, or considered, our loyalty programs, marketing programs, promotions, sweepstakes, and contests that you participated in, and other and your information regarding your purchasing or consuming history or tendencies.

    • Internet or Other Electronic Network Activity Information – For example, your browsing history, search history, and any other information regarding your interaction with our Site, Services, advertisements, or third-party applications.

    • Geolocation Data – For example, information regarding the state or country you reside in and any information that can help identify your physical location like your GPS coordinates or the approximate location of your electronic devices (e.g., IP address or zip code). We do not collect precise geolocation information.

    • Audio and Visual Information – For example, recordings of your voice when you contact our customer service team or leave a voicemail, photographs or images of you taken at our promotional or marketing events, and any photos, videos, or other media you voluntarily submit to us.

    • User-Generated Content – For example, product testimonials, ratings, reviews, tracking information, chat content, social media profiles, photographs, videos, survey responses, comments, and other media or content you provide us directly or through any external websites, applications, services, and online platforms operated by parties other than Company, including but not limited to social networking services (such as Facebook, Instagram, LinkedIn, X/Twitter, TikTok, and YouTube), content-sharing platforms, advertising networks, analytics providers, and any other third-party digital service through which users may access, interact with, or share content related to the Company or its products or Services (“Third Party Platforms”).

    • Sensitive Personal Information – For example, the content from messages, testimonials and comments you send us, your account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account, precise geolocation information and any information regarding your well-being.

    • Other Categories of Personal Information that Relates to or is Reasonably Capable of Being Associated With You - For example, any other Personal Information you choose to share with us through your interactions with our Site, customer service or marketing communications.

    • Data About Others – For example, Personal Information of individuals for whom you purchase an item or gift, such as their first and last name, email address, phone number, and postal address. Please do not share Personal Information of other individuals with us unless you have their permission to do so.

  2. How We Collect Your Personal Information. We collect Personal Information about you from various sources, including without limitation information which you provide us directly, information we collect automatically from you through cookies, information we collect from third parties such as our service providers and vendors, and information from public forums, Third Party Platforms and other networks. We may also collect your Personal Information from third parties. Some specific ways we collect Personal Information include, without limitation, when you:

    • Browse our website (i.e., through our browser cookies, web beacons, third party software, and other similar technology).

    • Create an account on our website.

    • Sign up for our newsletters, subscription plans and other loyalty programs.

    • Purchase or return our products or sign up or cancel a subscription of products.

    • Utilize tools or software incorporated on our Site.

    • Submit an inquiry or comment through our Site or Third Party Platform.

    • Voluntarily complete a survey or send us messages or other content regarding our Service, products, marketing material, and other advertisement and collaboration proposals.

    • Voluntarily disclose Personal Information to us or our service providers.

    • Leave a review, comment, or provide any type of content on our Site, Services or social media posts hosted by Third-Party Platforms.

    • Tag or otherwise link us on your social media posts.

    • Apply for a job with us through our Site or service provider.

    • Interact with other third parties (e.g., our service providers) and provide your consent for them to share your Personal Information with us.

  3. How We Use Your Personal Information. We collect and use your Personal Information for various business and commercial purposes, including without limitation:

    • Sending you alerts, notices and updates regarding your subscription, account, or our policies.

    • Operating, managing, and improving our Site, Service, products, customer outreach, advertisements, events, and promotions.

    • Communicating with you through telephone, text message, email, or Third Party Platforms.

    • Executing our advertising and marketing campaigns.

    • Performing services requested by you, such as processing, servicing, or enforcing transactions, and sending you related communications.

    • Responding to your inquiries, product requests, and feedback.

    • Conducting research and analytics and create aggregated, pseudonymized, or anonymized information for statistical purposes.

    • Analyzing trends and usage, such as the efficiency of deliveries and operations

    • Maintaining the security and integrity of our Service, systems, operations, and products.

    • Preventing and addressing fraud, unlawful access, and breach of our policies and terms.

    • Sending you technical notices, updates, security alerts, information about our policy changes, and other administrative messages.

    • Helping to establish and verify the identity of users and complying with all applicable laws and regulations.

    • Pursuing legal matters.

    • Troubleshooting problems with our Site, Service, software, or other technology resources.

    • Facilitating our accounting, auditing, and reporting requirements and processes.

    • Re-posting content that you voluntarily provided us through our Services or Third Party Platforms or Social Media Networks

    • Creating promotional videos or other marketing materials from pictures, images, drawings, audio, videos, testimonials, or other content you may submit or share with us.

    • Conducting, hosting or participating in online and offline events.

    • Facilitating our internal business operations, including compliance with our professional obligations, pursuing legal matters and reporting requirements.

    • Fulfilling any other business or commercial purposes at your direction or with your consent.

  4. Who We Share Your Personal Information With. We may disclose information we collect about you with other third parties, including without limitation:

    • Service Providers - We share information with third parties that help us maintain and operate our Service, analyze data, create, and execute advertisements, conduct outreach, and support our general business. Our third-party service providers may only use shared information to perform specific services that we have contracted them for and may not use it for any other purpose, although we may permit them to use aggregated information which does not identify you or de-identified data for any purpose except as prohibited by applicable law.

    • Vendors - We may share information with vendors and other third parties in connection with: tailoring and distributing our newsletters, managing subscriptions and correspondences related thereto; measuring and improving our Service, products, and advertisements; processing your orders; and helping us execute our business objectives. These vendors and other third parties may function as our service providers, or in certain contexts, independently decide how to process your information.

    • Affiliates - We may share information with our related entities including without limitation our related entities, including our parent, subsidiaries, and sister companies, or to their employees, agents, contractors, representatives, legal counsel, accountants, and/or other professional advisors, for operational, administrative, legal, regulatory, security, financial, and similar purposes.

    • Promotional Partners - If you voluntarily subscribe to our newsletters, we may share your Personal Information to help us provide and operate our newsletter offerings. This includes without limitation sharing your information with our service providers that maintain our newsletters, our third-party partners (if applicable) participating in our promotions featured on our newsletter, or other third parties for administrative purposes.

    • Professional Advisers – We may disclose your Personal Information with our professional advisers, lawyers, accountants, insurance brokers, and agents to administer our relationship with you or to facilitate our internal business operations.

    • Social Networks – We may obtain your information from a Third Party Platform if you interact with us on our social media accounts, platforms and networks and may share any posts or content that you have tagged us on or relate to our products and services in our own social media accounts and websites.

    • Public and Public Forums – Our Site may provide the opportunity to post content in a public forum. For example, our Site allows users to provide reviews and ratings of our products. If you decide to submit information in these public forums, that information will be publicly available.

    • Third Parties in Connection with a Merger, Acquisition or Other Business Transaction - We may share information if Company is involved in a merger, acquisition, sale of all or a portion of its assets, financing, joint venture, reorganization, dissolution, liquidation, or other event where we sell or transfer all or a portion of our business assets or equity. We will not provide you with notice before disclosure in such cases.

    • Third Parties for Security and Compelling Disclosure Purposes – We may disclose your Personal Information in response to lawful requests by public authorities and to meet national security or law enforcement requirements. We may share your Personal Information in connection with legal requirements, such as in response to an authorized subpoena or when we believe in good faith that disclosure is necessary to protect our rights, to protect your safety or the safety of others, or to investigate fraud. Such disclosures may be conducted without notice to you.

    • Third Parties that You Direct Us to Share With - We may share your Personal Information at your request or direction, such as when you purchase a gift for an individual and direct us to notify the recipient of who purchased the gift. We may also share your Personal Information with those that you have consented or directed us to share your information with, such as Shop if you choose to log onto your account by linking your Shop account to our Service

  5. Privacy Policies of Third Parties and External Links. Our Services contain links to several Third Party Platforms and other third-party websites, software, or applications not owned or controlled by Company, and this Privacy Policy does not apply to such websites, software, or applications or the use of any data by such websites, software, or applications. Should you decide to navigate to any Third Party Platforms, websites, software, or application or webpages external to our Sites, you do so entirely at your own risk. We are not responsible for the actions, privacy, security, or content of such Third Party Platform or third-party websites, software, and applications. If you are asked to provide information on one of these websites, software, and applications, we encourage you to carefully review their privacy policy before sharing your information.

Company and its preferred third-party service providers or business partners may offer sweepstakes, contests, promotions and surveys (each, a “Promotion”). Where we do this, we will use your Personal Information as set out in this Privacy Policy, or as otherwise notified to you. However, in certain cases, a third party’s privacy policy may apply to any Personal Information that you provide in connection with such Promotion. Before entering any Promotion, we encourage you to check who is operating the Promotion in question, and the terms, conditions, policies, and rules that apply to it.

  1. Cookies and Other Similar Technology. Like many online retailers, we and our third-party partners and service providers (such as advertising networks, analytics providers and social media platforms and networks) may collect certain Personal Information and aggregated non-personally identifiable information about you when you visit our Site with cookies, pixels, web beacons, and other tracking technologies.

Cookies are text files placed on your computer to collect standard Internet log information and visitor behavior information. We use cookies for several purposes, including to report in aggregate how our visitors find and use our websites, understand overall visitor behavior, update and improve our websites and application, and process your orders and other requests.

Types of Cookies We Use

  • Required Cookies. These are cookies that are required for the operation of our Sites, such as cookies that enable you to log into your account, add items to the cart, and make purchases, and allowing us to comply with our legal obligations  (for example, keeping your information safe). We would not be able to operate our Sites without using these strictly necessary cookies.

  • Personalization Cookies.  These cookies store details about your actions on our Site and are used to recognize when you return to our Sites and assist us to personalize your content and Site experience by remembering your preferences, such as items saved in your cart or account settings.

  • Marketing Cookies.  These cookies are used by us and our partners, including Shopify, to optimize marketing communications and show you ads on other websites.  These cookies record your visit to our Sites, the pages you have visited and the links you have followed. These types of cookies are used by operators of third-party advertising networks to advertise relevant products to you on the internet, based on the products and categories you looked at or purchased on our website. Our Sites may use tracking pixels with third party service providers for marketing and remarketing purposes. This technology would allow us and our third party partners to collect information when you access our Sites, including the products and subscription plans you have viewed, whether you have made a purchase, and, if you make a purchase, the details of the transaction including the subscription plan you signed up for. The third-party providers may identify specific users of their platforms through the ID number used in their tracking pixels. This information allows those providers to tailor what marketing material you are shown through those platforms and when browsing the internet. We may receive aggregated, de-identified reports from those third parties in relation to our advertising campaigns, including information about the number of users who were shown our advertising campaigns and subsequently purchased our products.

  • Analytics Cookies. These cookies recognize and count the number of users to our Sites and help us see how users move around our Sites. These cookies do not collect information that personally identifies a visitor. We only use such information to improve our Sites. This information helps us to find out how well our Sites are working and highlights where it can be improved.

Cross-Devie Tracking and Use of Pixels, Web Beacons and Other Tracking Technologies

We may use cookies and other tracking technologies to recognize your information across different devices that you use or log in from (e.g., computers or mobile devices). We may recognize that one cookie ID (e.g., from a computer) may be connected to another device (e.g., smart phone) by the device ID or log in. This may result in you searching for one of our products on one device but seeing an advertisement later for that product on another device. By knowing what devices are being used by a person or household, we can limit the number of times you may see the same advertisement across different devices.

We may also use pixels and web beacons. Pixels and web beacons are a type of code that are embedded in a website, video, email, or advertisement that sends information about your use to a server. There are several types of pixels, including image pixels (which are small graphic images) and JavaScript pixels (which contains JavaScript code). When you access a website, video, email, or advertisement that contains a pixel, the pixel may permit us or a separate entity to drop or read cookies on your browser. Pixels are used in combination with cookies to track activity by a particular browser on a particular device. We may incorporate pixels from separate entities that allow us to track your communications with us, bring you advertising both on and off the Sites, and provide you with additional functionality, such as the ability to connect our Sites with your social media account.

Third-Party Cookies and Your Choices

Our third-party service providers operate their own cookies and tracking technologies independently. Their collection and use of your information is governed by their own privacy and cookie policies, not ours. We do not control our third-party providers’ cookies and are not responsible for their practices. We encourage you to review the privacy policies of any third-party services you interact with through our Site.

If you wish to opt out of third-party interest-based advertising, you may do so through the following resources:

• USA: Digital Advertising Alliance

• Canada: Digital Advertising Alliance of Canada

• Europe: European Interactive Digital Advertising Alliance

You may also adjust your preferences through your mobile device settings. We do not guarantee that all third parties we work with will honor these elections, but we strive to work with partners that do.

Managing Your Cookie Preferences

You can manage your cookie preferences at any time through our cookie banner. When you visit our Sites, you will be presented with the option to accept, decline, or manage your cookie preferences. Required cookies are always active, as they are essential to the operation of our Sites and cannot be disabled. For all other cookies — including personalization, marketing, and analytics cookies — you are in control. You can select which non-required cookies you allow us to use by choosing your preferences in the cookie banner. You can also set your browser not to accept non-required cookies.  However, please note that restricting non-required cookies may cause portions of our Site to not function properly. For further information about cookies, visit allaboutcookies.org.


By setting your email account to display emails as text only, you may be able to prevent the use of some pixels and web beacons, however, please be aware that our emails won’t look as pretty and some functionality may be disabled. Alternatively, you can remove yourself completely from our newsletter mailing list by going to the bottom of any email from us and clicking on the relevant 'unsubscribe' link in the emails.

  1. Security and Storage. We believe our Services incorporates safeguards to protect the security, integrity, completeness, accuracy, and privacy of the Personal Information we have collected. We have put in place reasonable precautions to protect information from loss, misuse, and alteration. However, despite our efforts, please be aware that no security measures are perfect or impenetrable and we cannot guarantee that the information you transmit or provide to us will be completely secure.

We will retain your Personal Information for as long as needed to provide you with our Services and products (e.g., as long as you have an online account with us) or as needed to fulfill our own obligations, such as preventing fraud, meeting regulatory requirements, resolving disputes, improving our services or maintaining security, and in each case, as consistent with applicable law. We may retain non-Personal Information that has been sufficiently aggregated or anonymized for a longer period.

  1. Children. Our Site is intended for general audiences and are not directed to children under 18. We do not knowingly collect Personal Information from children under 18. If you become aware that a child has provided us with Personal Information without parental consent, please contact us at hello@weareplainspeak.com. If we become aware that a child under 18 has provided us with Personal Information without parental consent, we will take reasonable steps to remove such information and terminate the child’s account (if applicable).

  2. Your Choices You Have Over How Your Information is Used. In this section, we describe the rights and choices available to all users.

    • Review and Update Your Account Information - If you registered for an account with us, you may review, update, or delete certain Personal Information in your account by logging into your account and editing your profile information.

    • Opt Out of Marketing Communications - You may opt out of our newsletters, text messages, and marketing-related emails by following the opt-out or unsubscribe instructions located at the bottom of our emails. You may continue to receive service-related and other non-marketing emails (e.g., confirmation emails regarding your online orders).

    • Cookies – As noted above, most browsers let you remove and/or stop accepting cookies from the websites you visit. To do this, follow the instructions in your browser’s settings. Note that disabling cookies and/or other tracking tools may prevent Company or its service providers from providing you certain features of our websites.

    • Advertising Choices - Your device settings may provide functionality to limit use of advertising ID associated with your device for interest-based advertising purposes. Additionally, you can manage third-party advertising preferences through the opt-out resources described in Section 6 above.

    • Choosing Not to Share Your Personal Information – You may elect not to share certain Personal Information to us. If you do not provide certain Personal Information that we need to provide you with our Services and products, we may not be able to provide you with our products or other services or provide you access to certain features of our Service. For example, if you do not provide us with your payment information then we will not be able to process your orders for products.

    • Third Party Platforms or Social Media Networks - We encourage you to review your privacy options and settings of any Third-Party Platforms that you use in connection with our Service, including without limitation social media platforms and networks. We recommend you understand what choices you have about sharing information from those platforms and networks with us.

  1. California Residents: Direct Marketing and Do Not Track Signals - Under California’s “Shine the Light” law, California residents may request and obtain a notice once a year about certain Personal Information we shared with other businesses for their own direct marketing purposes. Such a notice will include a list of the categories of certain Personal Information that were shared (if any) and the names and addresses of all third parties with which the Personal Information was shared (if any). The notice will cover the preceding calendar year. To obtain such a notice, please contact us as described below. In addition, under this law you are entitled to be advised how we handle “Do Not Track” browser signals. Company does not take any action in response to Do Not Track (DNT) signals. Please note that some third-party websites also keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. You can enable or disable Do Not Track preferences by visiting the Preferences or Settings page of your web browser. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

  2. Geographic Restrictions. We may limit the availability of our Services to any person or geographic area at any time. If you access our Services from outside the United States, you do so at your own risk.

IF YOU ARE A USER ACCESSING OUR SERVICES FROM ANY OTHER COUNTRY WITH LAWS OR REGULATIONS GOVERNING PERSONAL INFORMATION COLLECTION, USE AND DISCLOSURE THAT DIFFER FROM THE LAWS OF THE UNITED STATES, PLEASE BE ADVISED THAT THROUGH YOUR CONTINUED USE OF OUR SERVICES, YOU ARE TRANSMITTING YOUR PERSONAL INFORMATION TO THE UNITED STATES AND YOU CONSENT TO THAT TRANSMISSION. ADDITIONALLY, YOU UNDERSTAND THAT YOUR PERSONAL INFORMATION MAY BE TRANSMITTED TO AND PROCESSED IN COUNTRIES (INCLUDING THE UNITED STATES) WHERE LAWS REGARDING PROCESSING PERSONALLY IDENTIFIABLE INFORMATION MAY BE LESS STRINGENT THAN IN YOUR COUNTRY.

  1. Policy Changes. Company may at any time amend the provisions in this Privacy Policy. Changes to this Privacy Policy will be reflected by the “Effective Date” as displayed on this Privacy Policy. If the changes are significant, we may provide a more prominent notice.

  2. How to Contact Us. If you have questions or concerns regarding our Privacy Policy or need to obtain a copy of this Privacy Policy in alternate format due to a disability, please contact us by email at hello@weareplainspeak.com or call 1-513-449-0702.